All Electric Road Rover Project Axed

Jaguar Land Rover has cancelled its upcoming Road Rover electric vehicle project due to technology concerns and internal restructuring within the major car manufacturer.

According to Automotive News Europe, the move was announced in an investor call with Adrian Mardell, the brand’s Chief Financial officer, and also sees the cancellation of the similarly all-electric Jaguar J-Pace.

Part of the reason for this included a desire to focus on better technological platforms than JLR’s Modular Longitudinal Architecture (MLA) base, which is currently set to be used only for the larger Range Rover and Range Rover Sport Lines.

Initially, the aim was for every car JLR was set to make to be built off of the same platform from 2025, allowing for easier adaptation from internal combustion engines, plug-in hybrids and battery-electric vehicles.

This could have made it easier for engine rebuild specialists to repair or adapt the powertrain of an MLA vehicle, but this will now only be the case for the top-of-the-line Range Rovers.

These moves, as well as the cancellation of the electric XJ, is said to have cost the company over £1bn in written off investment, as all three cars were said to be close to completion.

As well as this, Jaguar Land Rover has changed focus significantly with a move towards the Reimagine global strategy. This would move JLR away from the mass market and more towards upmarket sustainable luxury vehicles.

The first all-electric Land Rover is set to be released in 2024, with every Jaguar and Land Rover set to have a pure electric model by the end of the decade.

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