Bowler Motors Granted Licence For Iconic Defender Shape

Bowler Motors, which was acquired by Jaguar Land Rover in December 2019, has been permitted to use the shape of the iconic Land Rover Defender.

 

Insider Media reports the agreement will allow Bowler, which is now part of JLR’s Special Vehicles Operations division to develop a new family of high-performance vehicles, beginning with a project that has been codenamed ‘CSP 575’.

This will be a  new road-going vehicle with Bowler’s rally-proven CSP high-strength steel chassis, aluminium alloy Defender 110 Station Wagon body panels and Land Rover’s 575PS supercharged V8 engine.

Further details of the project are expected early in 2021, but the competition-inspired off-roader promises to have motorsport-inspired high performance and durability packaged in a classic Defender 110 Station Wagon shape.

Bowler, based in Ryton on the edge of Coventry, was founded in 1985 and pioneered the production of off-road competition vehicles in the UK.

The relationship with JLR means its customers are benefiting from JLR’s special vehicle engineers help with the development of Bowler vehicles and their world-class engineering expertise and facilities.

Michael van der Sande, managing director, Jaguar Land Rover Special Vehicle Operations, said: “The CSP 575 will combine supercharged V8 performance and four-seat practicality with Bowler’s rally raid-proven CSP platform, broadening the appeal of the brand.”

He added that road-going CSP 575 will sit alongside Bowler’s evolving range of rally competition models that continue enjoying motorsport success.

There will be a very limited run of the new model, which will be manufactured at Bowler’s headquarters in Derbyshire by the same engineers who produce the competition 4X4s, and it likely to be priced around £200,000.

Calum McKechnie, general manager, Bowler Motors, said: “We’re excited to combine our motorsport experience with the expertise available from Special Vehicle Operations to produce a thrilling competition-inspired Defender 110 Station Wagon for the road.”

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