Used Land Rovers Attract Biggest Profits

Used Land Rovers accounted for four out of ten of the vehicles that attracted the largest retail margin last year. 

More car owners might be tempted to put their Land Rover through an engine rebuilding service and market it, after Dealer Auction’s Retail Margin Monitor revealed selling a second-hand model could be very profitable. 

The vehicle that attracts the highest average retail margin was the Land Rover Discovery 4 at £4,340. This was followed by the Land Rover Discovery Sport at £3,770, the Land Rover Range Rover Sport at £3,710, and the Land Rover Range Rover Evoque at £3,560. 

Kieran TeeBoon, marketplace director at Dealer Auction, said: “We saw steadfast consistency in the top-selling models month-to-month in 2022.”

Land Rover vehicles also made up four of the ten used cars that gained the highest average retail margin in 2021 as well. However, they commanded a higher profit last year. 

For instance, the average retail margin for the Land Rover Discovery 4 rose from £3,060 to £4,340 over the 12 months.

Data and insight director at Auto Trader Richard Walker said this demonstrates “the importance of placing data at the heart of decision-making processes”.

Other cars that made 2022’s top ten list included Audi Q5, Audi Q3 and Audi A5, the Kia Sorrento, the Volvo XC60 and the BMW X3. 

The reason behind Land Rover topping the board when it came to retail margins is there is always strong demand for second-hand Land Rovers. This is likely to be down to the fact prices for brand new models are out of many people’s budgets, starting at £34,010 for a Range Rover Evoque. 

The New Range Rover is considerably more expensive, with prices from £99,375 for the five-seater vehicle. 

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